I have over six years of experience in creative strategy and marketing within the gaming industry, with a strong focus on performance-driven mobile game advertising. My work combines creative thinking, market awareness, and data analysis to develop ad concepts that are visually engaging, easy to understand, and built to perform.
 

I create and manage mobile game creatives from concept to delivery, including ideation, scripting, gameplay direction, video production, post-production, and performance-based iteration. I analyze UA test results, follow creative trends, and use KPIs signals to understand what works, what needs improvement, and how each creative can be pushed further.

Throughout my career, I have worked across multiple casual, hybrid-casual, puzzle, idle, merge, and strategy games, collaborating with UA, marketing, product, publishing, and creative teams. My focus is always on building clear, scalable, and high-performing ad creatives that connect strong visual storytelling with measurable growth.